Marketing
Your Services
|
| Length:
Half Day |
| Cost:
$75.00 (per participant) |
| |
| Minimum
# of Participants: 15 |
| Maximum
# of Participants: 30 |
| |
Course
Description
|
| This
course introduces you to basic marketing concepts that
can be used to give direction and purpose to your marketing
efforts. This course guides you through a process which
shows you how to know your product and your customers.
You zero-in on what you want from your marketing efforts,
and how much you are willing to invest. |
| |
Course
Objectives
|
| The
participants will learn how to: |
 |
Define
a marketing strategy for three specific products
or services based upon the four Ps of marketing |
|
Define
promotion objectives for one specific product
or service |
|
Develop
one piece of promotional collateral to support
the marketing strategy and promotional objectives |
|
| |
Course
Outline
|
|
Workshop
Introduction |
|
Marketing
Strategy |
|
Visualize
Your Market Goals |
|
Visualize
Your Market Basket |
|
Market
Positioning |
|
Marketing
Plan Lunch |
|
Promotion
& Selling |
|
Promotion
Mix |
|
Promotional
Collateral |
|
