Market
It! Promote It! Sell It!
|
| Length:
1 Day |
| Cost:
$200.00
(per participant) |
| |
| Minimum
# of Participants: 15 |
| Maximum
# of Participants: 30 |
| |
Course
Description
|
| This
course introduces you to basic marketing concepts that
can be used to give direction and purpose to your marketing
efforts. The material covers how to distinguish between
marketing, promoting, and selling as separate and distinct
activities necessary to grow your business. Participants
will get a sense of efficient productivity by working
on their own marketing and promotion deliverables. |
| |
Course
Objectives
|
| The
participants will learn how to: |
 |
Define
a marketing strategy for three specific products
or services based upon the four Ps of marketing |
|
Define
promotion objectives for one specific product
or service |
|
Develop
one piece of promotional collateral to support
the marketing strategy and promotional objectives |
|
Prepare
a selling story using So What? Analysis™
and the two keys of selling |
|
Use
the 6-step Selling Cycle to create a Sales Call
plan |
|
| |
Course
Outline
|
|
Workshop
Introduction |
|
Marketing
Strategy |
|
Visualize
Your Market Goals |
|
Visualize
Your Market Basket |
|
Market
Positioning |
|
Marketing
Plan Lunch |
|
Promotion
& Selling |
|
Promotion
Mix |
|
Promotional
Collateral |
|
Sales
Planning |
|
Selling
Cycle |
|
So
What? Analysis™ |
|
Wrap-up |
|
